Over the past few months a lot of bloggers have been given the smackdown by Google. Google’s Pagerank is a measure of the incoming links to a site. The more links in the better the Pagerank. Advertisers know this. So they want websites (especially those with good Pageranks) to link to them. They are willing to pay more for a link from a site with a higher Pagerank.
In October, zieak.com went from a PR4 to a PR5 site. Looks like today it went from a PR5 to a PR3. How will this effect me? The only negative that i see is that i will have lower paying link opportunities. I have been aggressive about using PayPerPost lately (in case you have not noticed some of the odd links). I have taken 33 opportunities and have been paid or are due to receive within the next month just over $985. I have averaged $29.86 per post using their service. An extra $950 in income over a few months has been great. Should i kiss it goodbye?
Not quite yet. Look at this quote from the Izea blog from the 3rd of March.
We are now in the process of removing Google PR from PPP entirely, this has been fast tracked. PR is going to be replaced with backlink count. It is not a small change, it will take a few weeks given developer resource constraints.
So soon (”a few weeks”) the defining measure of a blog’s worth to advertisers using PPP will be inbound links. Here’s my current backlink count:
Out of curiosity i compared those numbers to another blog — one featured as the blog of the day on PayPerPost. She has 109 incoming links on Google, 6,489 on Yahoo site explorer, and 41 on Technorati. So it looks like other bloggers are linking to me plenty (relatively high Technorati count) but my Google (70 vs. 109) and Yahoo (4,330 vs. 6,489) counts are lower. Yet she appears to have one fifth the number of blog posts that i have. The secret? Commenting on other blogs. Especially blogspot blogs that are using blogger’s comment system. Looks like me encouraging Cena and Karna to use Haloscan must have bit me in the butt.
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