John Chow (the one that inspired my game of Alphablogging) is the absolute root of all evil. He set up link bait and even specified the anchor text to be used to win a Nintendo Wii. Some company that makes promotional pens gave it to him to encourage bloggers like me to help their search engine ranking. Seems like a win, win, i hope i win too, situation. I think i would sell it to help pay my taxes if i won.