Ryan McFarland

This sort of disgusts me. Highlights:

“I’m really into TV, I know what shows are on and I plan out exactly what I’m going to watch,” Johnson said. “And if there’s a reality show on, I have to watch it right away so I can talk about it the next day.”

…this year more than ever before, those campaigns have been aimed at “super fans” � a chatty, peer-influencing group that networks believe can help them win the ratings wars.

To lure women to “Desperate Housewives,” for example, the network supplied dry cleaners around the country with thousands of bags that carried the show’s catchphrase: “Everyone has a little dirty laundry.” To spark interest in the mysterious, trapped-on-an-island drama “Lost,” ABC arranged for tiny bottles to wash ashore on beaches. Inside was a message: “Lost” could be “found” on Wednesdays.

Thanks for dirtying our beaches you TV superfans.